Bridgestone or “Stone Bridge” (the direct translation of the name from Japanese) was founded in 1931 by Shojiro Ishibashi in Japan. Japan slowly started producing automobiles in the 1930s and Bridgestone became the first company to offer tires nationally in 1932 as a response to demand. In 1983 Bridgestone made a purchase of a tire plant in La Vergne, Tennessee, belonging to Firestone Tire & Rubber. By the twenty first century Bridgestone became a part of the “Big Three” tire manufactures in the United States. Bridgestone products are manufactured and sold on six continents throughout the world.
Bridgestone Tire has a “Passion for Excellence” along with their vision; “Our passion for the very best in technology, quality, and service is at the heart of our commitment to you wherever you are in the world. Bridgestone wants to “inspire and move you.”
Bridgestone’s most popular Original Equipment or OE tire on vehicles sold in the United States is the Insignia SE200. This tire comes on many vehicles because of the versatile qualities of low noise, comfort, longevity, all season traction, and handling. This tire is built to have a long mileage life and the ability to perform anywhere in the United States in diverse weather conditions.
One of the most popular All-Terrain light truck tires in America is the Bridgestone Dueler A/T REVO. This tire features UNI-T AQII Technology, which offers three main features: Super EPO, Dual-Layer Tread, and Super EPC. The Super EPO gives the tire a more comfortable ride and retains traction throughout the life of the tire. The Dual-Layer Tread works in conjunction with Super EPO allowing for the tire to have wet performance handling throughout its whole life, which is untypical when compared to other tires. The Super EPC allows for extra flexibility over other tires by counteracting the effects of heat given off from the tire in a positive way. On top of the great technology within the tire, the tire itself has an excellent aggressive design that has a proven on and off road traction throughout all seasons. Don’t let the design of this tire fool you; expect nothing less than thousands of miles with a comfortable, low noise ride.
One of the most popular and well known snow tires throughout the United States is the Bridgestone Blizzak WS60. This tire is designed for all of winter’s worst; the icy, slushy, and snow covered roads. The Blizzak WS60 is actually the third generation of the Bridgestone Winter Biter tire. The Blizzak WS60 is noted for inspiring drivers with confidence while driving in winter conditions. The secret of the Blizzak is the technology and the design of the tire. Some of the technology includes the silica enhanced Tube Multicell compound and the 3-D zigzag sypes. The Tube Multicell layer is thousands of microscopic tubes and cells that resemble the consistency of Swiss cheese when thoroughly examined through a microscope. This technology allows for more traction. The 3-D zigzag sypes act as a snowplow by clearing a path for the contact patches of the tire. Overall the Blizzak is a perfect example of Bridgestone; continuous development and engineering that pay off to offer a product like no other product on the road.
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