Nokian Tyres is the largest tire manufacturer in the Nordic countries. The company develops and manufactures summer and winter tires for cars and a range of heavy machinery. It is also the biggest retreading materials manufacturer and the biggest retreader in the Nordic countries. In addition, Nokian Tyres sells the Vianor tire chain with over 360 outlets across Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia, Ukraine, Kazakstan, Switzerland and the US. Some Vianor outlets operate on a franchising basis.
Key markets include Nordic countries, Russia, North America, Eastern Europe and Alpine area, i.e. countries with demanding driving conditions caused by changing seasons or other reasons.
The company’s product development, administration and marketing functions are located in the Nokia facility in Finland. The company has two factories, one in the town of Nokia in Finland and the other one in Vsevolozhsk, Russia. The Russian factory is a new one; the operations started in the summer 2005. Certain products are produced as contract manufacturing in other tire manufacturers’ factories for example in the USA, Indonesia, Slovakia and China. Nokian Tyres has its own sales companies in Sweden, Norway, Germany, Switzerland, Czech Republic, Russia and the USA.
In 2007, Nokian Tyres booked net sales of 1.025 billion Euros and employed 3,535 people. Of that Vianor Tire chain employed 1,241 people and the Russian factory 511 people.
Nokian Tyres plc was founded in 1988 and was listed on the Helsinki Stock Exchange in 1995. The company’s roots go back all the way to 1898, when Suomen Gummitehdas Oy, or the Finnish rubber factory, was established. Passenger car tire production began in 1932 and the company’s best-known brand, the Nokian Hakkapeliitta tire, was launched in 1936.
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